Innovation

One of the biggest pain points out there for the $200+ billion software-as-a-service (SaaS) market is churn. As soon as a sale is made, it’s a race to get that new customer onboarded and show value so they gain a commitment to the solution and become a long-time part of the SaaS company’s recurring revenue. […]

Two Indiana-based scale-up tech companies closed successful funding rounds at the end of this month. Torchlite, a gig economy startup for freelance marketers, announced on June 15 their raise of $2 million which brings total funding raised to $4 million. Fuzic, a marketing tech startup, announced today their close of a $3 million raise which brings total funding […]

According to the 2017 Yello Recruiting Study, if your goal is to hire the best Millennial and Gen Z employees — which, let’s face it, that’s pretty much everybody’s goal in today’s tech and tech-enabled recruiting landscape — time is your enemy and texting is your friend with these workforce generations. The study of 1,400 […]

Silicon Valley may be the world’s tech capital, but Indianapolis continues to grow its tech presence every year, thanks to companies who have set up shop in Central Indiana and help evolve the state into a serious contender in the tech ecosystem. Renaissance Electronic Services, a software company that provides solutions for the dental industry, […]

Account-based marketing (ABM) is more than just the latest fad or buzz-phrase du jour of the business-to-business world; it’s the promise of artificial intelligence (AI) and other new and existing technologies to achieve a level of one-to-one sales and marketing that surpasses what was possible just a few years ago. “ABM has been around for […]