Here’s how Emplify helped give employees at Arbor Homes a voice

(And 4 tips for getting feedback from your team) When it comes to employee engagement, a “one size fits all” approach is rarely effective. For example, distributed workers communicate differently than desk workers—in fact, 83% of non-desk employees don’t even have access to company email. With a workforce that’s more mobile than ever, how can […]

Introducing the first Indiana IoT Labs Network

To succeed in today’s economy, we must understand that technology will disrupt most major industries. As Indiana becomes a landing pad for entrepreneurs and innovations, our true recipe for success is in how we integrate technology into our current economic hub of agriculture, life sciences and manufacturing. The Internet of Things (IoT) is changing and […]

A brief introduction to network science math in marketing

In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging […]

The marketing function changes as a startup grows into a scale-up company

In startups, marketing is most associated with one function: demand generation. After all, the early stages are the proving ground for getting the product in front of as many prospective users as possible. And for good reason: These at-bats are invaluable for collecting feedback, cementing product-market fit, and securing early revenue. Today’s tech marketer is […]

CloudOne is now ClearObject: Letter from the CEO

CloudOne, an Internet of Things (IoT) Systems Innovator, announced today that as part of a corporate rebranding initiative it will operate as ClearObject effective Feb. 1, 2017. This post was written by CEO John McDonald to share the journey of CloudOne to ClearObject.  Letter from the CEO Seven years ago in a basement in the […]