SmarterHQ stakes its claim as contextual marketing technology

SmarterHQ is TechPoint’s “Featured Company of the Week.” Learn about the program below. Shopping innovators like Amazon and Apple have permanently altered consumer expectations. Today, if you’re not delivering a personalized shopping experience, you don’t have to worry about competitors out-performing you — your customers are going to leave you anyway. 54% of consumers would […]

How to get and maximize state incentives to help fund your start-up

Tax credits, training grants, and other state economic development incentives are usually in the news when they are going to the big guys — large employers who are bringing hundreds of new jobs and investing millions of dollars in the community. What you might not know is that many of those same incentives are available […]

TinderBox cracked the code on B2B customer-behavior, sales productivity

TinderBox is TechPoint’s “Featured Company of the Week.” Learn about the program below. Business-to-business sales professionals have been trying to crack the code of customer behavior for as long as companies have sold products and services to one another. Understanding customer behavior is one driving factor for why companies around the world have spent $100 […]

How to ask friends and family to invest in your tech startup

Entrepreneurs all over the country will hopefully be taking small breaks from their ventures to join friends and family for Thanksgiving and Christmas dinners and other holiday celebrations through the New Year. As conversations inevitably turn to what you’ve been up to and how your business is going, it’s a perfect opportunity to explain your […]

hc1.com pioneers ‘Amazon experience’ for healthcare industry

“Shouldn’t your health be treated with the same kind of urgency and care that Amazon takes to deliver a teddy bear to your house?” That’s the simplified and poignant question hc1.com founder and CEO Brad Bostic asks at the start of his presentation about personalizing the healthcare experience. It’s the kind of question that can […]