Why Mobile Marketing is More Important than Ever

By the end of last year, more than half of all email was opened on a mobile device, and 30 percent of consumers now read emails only on their mobile devices. The good news for marketers is that email marketing is predicted to remain a great way to reach customers and stimulate sales. With that […]

Y!kes! Proximity awareness tech startup is making life simpler.

Everything is now automated or on-demand. With the snap of our fingers (or push of a button) we can hail a taxi, get the lawn mowed, and even order dinner and drinks. When we go on vacation or travel for business we expect the same on-demand, hassle-free style of service. We want what we want […]

Everybody’s talking about High Alpha

The big news in tech last week (and I’m sure in weeks to come) for Indianapolis was High Alpha. Four well-known Indy entrepreneurs — Scott Dorsey, Mike Fitzgerald, Eric Tobias, and Kristian Andersen — all banded together with venture capital firms from the East and West Coasts and the Midwest, as well as strategic angel investors, […]

Three Ways to Cut through the Noise with Location Data

There are 302 million users tweeting 500 million tweets per day. Instagram has 300 million users posting 70 million photos per day.  Facebook still leads the pack with almost 1 billion daily active users posting, sharing, liking, and commenting constantly. That’s a ton of data. With so much activity and so much information coming from […]

‘Roust’ your friends to the latest social network

There are two groups of people who will be enthusiastic about the launch of Roust, a new social network dedicated to controversial discussions — those who love to stir the pot online and those who hate it. Roust founders, Mark LaFay and Nathan Frampton, hope to take the posts about politics, policy, religion and social issues […]