8 Marketing and Technology Trends Disrupting Business in 2015

Every year presents new technology and future possibilities that are initially difficult to comprehend, specifically when it comes to consumer behavior. Looking back on it now, 2014 turned out to be the year of mobility, treating the consumer as an individual, sharing economy, and data security. This year, 2015 will be no different. From mobile commerce to […]

Ag tech innovator helping farmers grow more, better crops

The Kauffman Foundation and Donald Danforth Plant Science Center published a paper last year stating that global food demand that is expected to increase 70 percent by 2050. Food prices are expected to rise as much as 100 percent during that time. Even though global food production has tripled over the past 50 years, the […]

High school senior launching foreign language education technology toy

Mikaela Gilbert is a senior at Noblesville High School and, at 18 years old, she’s already been bitten by the entrepreneur bug. She’s currently in the development phase of an education technology toy that is designed to teach basic vocabulary in a variety of foreign languages to children. Her project began with an old assignment […]

The KPIs You Need for Agile Startup Marketing

Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment […]

Perscio and Purdue students create predictive flu tracking app

You know when people talk about “that flu bug that’s going around” and you start to wondering who’s next and avoid touching doorknobs or handrails hoping that you’re spared from illness? Well, thanks to Indy-based big data solutions and strategy firm Perscio and some students from Purdue University, you can now watch flu spread in real […]