Startup stock options are confusing. Here are 6 tips.

Entrepreneurs use equity compensation, or stock options, to help build the best team of talent possible to work for their startups. Money is almost always very tight with startups, so stock options serve as a way to make up for less than market value salaries, as well as serve as significant incentive for employees to […]

Digital Marketing and The Sales Funnel

To stay relevant and compete in today’s ever-changing digital landscape, having a base knowledge of how digital marketing and advertising works is important. In order to obtain that base knowledge, business owners and marketers often find themselves reading through a list of buzzwords, catchphrases and slogans. While on paper these catchphrases and slogans sound promising, […]

Vennli software helps companies develop and execute growth strategies

Companies of all sizes from all industries strive to uncover the growth strategy that will take them to the next level. What many companies learn, disturbingly slowly, is that not all strategic growth processes are the same. Vennli, a cloud-based software-as-a-service startup coming out of Innovation Park at Notre Dame is helping companies develop and […]

Noria app started as ‘what to wear’ fashion picker, now challenging social media norms

When Ball State University student Anthony Sparks and former student David Rogers set out to create a fashion app, they wanted to do something different, something better. They started designing a “what to wear” fashion picker that learns your style based on outfits you “like” using the app. What they ultimately created is Noria, a […]

DCODIA app helps student with dyslexia read, saves families thousands

What if your child had dyslexia and it cost you an extra $500 a month just to support her reading and other educational needs? You’d do whatever it takes – it’s your kid – but you would also wonder if there’s a better solution, because at least some of that monthly expenditure should be going […]