Innovation

I parked on the street and walked into the Center for the Performing Arts building in Carmel, Ind., which isn’t what I was expecting when I set out to interview a couple of high-tech software executives. But when the elevator doors opened at the top floor, I was definitely in the right place — if […]

Assistive technology is defined as “products, equipment, and systems that enhance learning, working, and daily living for persons with disabilities.” A simple piece of assistive technology can be the dependent factor granting many individuals the ability to work, attend school, and live as independently as possible. Each individual’s needs are unique, so finding the appropriate […]

Companies will spend $12 billion this year on technology that is supposed to accelerate sales and increase revenue. However, less than 60% of sales reps will hit their quotas, and the average sales team will deliver only 82% of the company revenue plan. (CSO Insights) According to Frank Dale, co-founder and CEO of a new […]

SmarterHQ lives in a market that is growing faster than anything we’ve seen recently in economic terms. We’re talking smartphone adoption fast (but faster1), with triple-digit spending growth over the next three years in marketing analytics — quantitative data about customer behavior and marketplace activities. Beyond just capturing the data, SmarterHQ’s intelligent behavioral marketing platform […]

Before the internet, marketing used to be a pretty straightforward discipline based on location. In fact, the popular real estate mantra of “location, location, location” applied to marketing as well — retailers built stores near populations who were interested in buying their products. Everything changed when the Internet came along, and the location-based approach gave […]