Startup Lessons Learned: How past failures shaped the way Dustin Sapp runs fast-growing Tinderbox

Dustin Sapp never expected to be a serial entrepreneur. He is as surprised as anybody to be the co-founder and CEO of sales automation software startup Tinderbox. The plan after graduating from Rose-Hulman Institute of Technology was to marry his high school sweetheart and begin the long journey to upper-middle management at one of those huge […]

‘Fear of Missing Out’ drives marketers into Connections 2014 frenzy

Connections 2014 is the Oscar equivalent of digital marketing conference season. I had the privilege of experiencing ExactTarget’s Connections 2014 both firsthand at the keynote and expo on Tuesday, and from the confines of my office on Monument Circle. My first impression on keynote morning was twofold: 1) Are there really more than 10,000 marketers […]

My ExactTarget Connections 14 digital marketing conference experience: Orr Fellow Perspective

After working in email marketing through the Orr Fellowship for over a year and living in the Indianapolis area, I’ve come to hear about ExactTarget quite a bit. The company that was sold for $2.5 billion to Salesforce.com last year is arguably the most well known email service provider in the world. ExactTarget has continued […]

Crystal Grave is soaking up Silicon Valley for her Indy-based tech startup

Crystal Grave was helping a friend plan an outdoor wedding reception when the idea for an online event planning tool came to her. Today, Snappening is helping consumers and professional event planners create lasting memories, and Crystal is honing her startup and fundraising skills at Women’s Startup Lab in Silicon Valley. Born and raised in […]

ExactTarget Marketing Cloud puts customer on pedestal at Connections 14 digital marketing conference

ExactTarget Marketing Cloud’s Connections digital marketing conference gets bigger and better every year. So much bigger and better that the whole event had to be moved to the Indiana Convention Center this year for Connections 2014. Keynotes and entertainment from will.i.am, The Script, and Mindy Kaling, and 100+ breakout sessions were all kicked off with an opening […]