Fizziology, the leading social media research firm and digital consultancy for the entertainment industry, received the Tech Service of the Year Award during TechPoint’s 18th annual Mira Awards honoring the best of tech in Indiana.

Fizziology uses the real-time reactions of audiences in social media to help creators and marketers make things that people love. To do this, Fizziology relies on proprietary systems called Centrifuge (which collects data from Twitter, Facebook, Instagram, Reddit, Tumblr and other social platforms with the purpose to uncover audience trends and insights), Ruby system with ElasticSearch (which enables searching, collecting and storing of social media feeds from these platforms), and its data warehouse (which contains over 2.5 billion unique messages around films, television, talent and brands).

Custom grading systems and analyst dashboards provide a solid and scalable platform. As an international research company Fizziology services all of the US as well as Canada, Mexico, Brazil, Spain, France, Germany, UK, Italy, Russia, Korea, Japan and Australia.

The Mira Awards judges were impressed by Fizziology’s unparalleled dataset of consumer opinion that its data science team uses to create predictive analytics and industry-leading benchmarks. The company is recognized by both Facebook and Twitter as one of their most trusted and credible partners, granting them access to protected data and making Fizziology a rare gatekeeper in a league of its own.


Fizziology’s reporting, data and insights are trusted by most of the top film studios, as well as television networks, producers and Fortune 500 brands. Key clients include Sony Pictures, Alcon Entertainment, Warner Bros. Pictures, 20th Century Fox, NBC, Paramount, Universal, Lionsgate, STX Entertainment, Kohl’s and Focus Features.

TechPoint, the growth initiative for Indiana’s tech ecosystem, honored the successes and innovation of Indiana companies, entrepreneurs, educators, and other leaders at The Westin Indianapolis during the 18th annual Mira Awards gala presented by Angie’s List, Genesys, and Salesforce.

A total of 15 award winners and three honorable mentions were chosen from the 90 outstanding companies, organizations, and individuals who were selected as nominees this year out of the 180 applications received highlighting achievements during the 2016 calendar year.


Fifty independent, volunteer judges spent more than 850 total hours reviewing and ranking applications, interviewing nominees, and selecting this year’s winners. Judges included company founders, CEOs and presidents; CTOs, CIOs and software developers; professors and chancellors from Indiana universities; design, human resources and sales professionals, and a variety of other subject matter experts.


The Mira Awards are named after the first of the brilliant variable stars to be discovered – the Mira Star. It is also the Latin root meaning “worthy of admiration, wonderful, marvelous.” The awards represent the best of tech in Indiana each year.