Title of Position:  Content Strategist Organizational Relationship: Reports to Director of Marketing Job Family: Marketing Managerial Responsibilities: None Classification:  Exempt / Full-Time Location Considerations: Strong preference for candidates residing in Georgia, Utah, or Wisconsin GENERAL SUMMARY: The Content Strategist is responsible for developing, managing, and implementing Vyne Medical’s content strategies to support lead generation, audience engagement, and brand positioning in the healthcare market. This role plays a critical part in creating compelling, industry-relevant content across many touchpoints that aligns with verified trends and customer needs to enhance Vyne Medical’s exposure, relevance, and revenue growth. The Content Strategist will collaborate with cross-functional teams to deliver high-impact content that drives lead qualification and revenue goals. The Content Strategist will work closely with the Medical Marketing team to design and execute content programs. These programs will leverage a variety of content formats—such as articles, case studies, white papers, email campaigns, educational pieces, social media posts, paid media campaigns, and more—and will align with Vyne Medical’s goals for industry events, conferences, and speaking opportunities. The strategist will also manage Vyne Medical’s content distribution channels and partner relationships, while utilizing tools to optimize content performance, track results, and report on outcomes to the appropriate teams. DUTIES & RESPONSIBILITIES:

• Create and manage a comprehensive content strategy aligned with business goals
• Produce high-quality content, including articles, case studies, white papers, email campaigns, educational pieces, social media posts, paid media campaigns, and more
• Conduct industry research to identify relevant topics and tailor content to address customer needs
• Develop content assets for use in marketing efforts tied to industry events, conferences, and speaking engagements.
• Provide direction and leadership for content development to align with overarching marketing objectives
• Support lead nurturing initiatives with strategic content that moves prospects through the sales funnel
• Optimize content based on performance data to improve engagement, conversions, and ROI
• Ensure content aligns with SEO best practices and is optimized for discovery and engagement
• Collaborate closely with the Senior Designer to ensure that content is not only functional and aligned with objectives, but also visually engaging and enjoyable for the audience.
• Other duties as assigned

KEY CORE SKILLS:

• Strong sense of Accountability and Ownership
• Problem resolution capability
• Detailed Oriented
• Highly Organized and efficient
• Proactive mindset with a strategic ‘What if’ approach

PHYSICAL DEMAND: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. SECURITY ROLE / RESPONSIBILITY:

• Application Admin: This position may have access to and be responsible for securely administering user access to corporate applications.

EDUCATION, KNOWLEDGE, SKILLS & ABILITIES:  

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience
• 2-3 years of experience in content strategy, digital marketing, or a similar role
• Exceptional writing, editing, and storytelling skills
• Experience with healthcare marketing and knowledge of healthcare industry trends preferred
• Familiarity with content performance tracking and reporting tools
• Ability to translate complex healthcare concepts into accessible, engaging content
• Ability to balance creativity with data-driven decision-making
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
• Ability to work as a team, collaborate cross departmentally, and move projects forward individually
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
• Track record of high performance
• Travel when needed (approx. 1-3 travel trips per year)

Vyne provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetics, or veteran status.  In addition to federal law requirements, Vyne follows applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.