digital innovation

Getting customers to your landing page is only half the battle. Once they click, guests need to be delivered to a landing page optimized to convert these new visitors, and then cultivate a lasting and positive relationship with your brand. The good news is that most top performing landing pages are strategically simple with a […]

At first, a new business venture builds from within, managing all the aspects of a small organization on its own. As a start-up grows and matures, it begins to focus energy and brain power on a strategy to maintain and support its core business, making distinctions between certain organizational functions that are integral to that […]

Many smart and forward-thinking companies, particularly small and medium-size businesses (SMBs), are conducting a technology checkup at the beginning of the New Year as a means to increase their productivity and competitiveness in 2015. They compare the technologies they currently use with those that are proving more successful in their industries. Then, they determine what […]

App development blossomed into a $68 billion global industry last year, and analysts at app-economy research firm VisionMobile believe it could more than double over the next two years. It puts into perspective a fully subscribed seed investment round led by Elevate Ventures with participation by VisionTech Angels and several individual angel investors in App […]

Smartphones have changed the way we shop, but the mobile deals apps on the market that helped usher in this revolution have also created noise for consumers through, as numerous reports indicate, too many irrelevant offers and offers that are too difficult to redeem. Stephanie Taylor is a mother and former university administrator who has […]

The free mobile giving app Givelify has partnered with Mayor Greg Ballard and several businesses and community groups to help feed the hungry this holiday season. Organizers of “Pack the Pantries” think nobody in Indianapolis should go hungry, but especially at this time of the year. Every dollar donated to Pack the Pantries is turned […]

Remember when your mom asked you “If they jumped off a bridge, would you do it too?” Your mom was trying to tell you to reject peer pressure and go your own way, but she probably has never heard of Allos Ventures and the three original co-founders of ExactTarget — all of whom just invested […]

Matt and Cristina Goebel faced the same challenges many couples face during their own wedding last year. The wedding planning process is overwhelming, and a lot can get lost in translation with information stored in different notebooks and emails or contracts. Additionally, brides (and their grooms and families) are constantly asked the same questions over and […]