Indiana innovation

Great technology startup ideas can come from anywhere. The subject of this week’s Featured Company of the Week came from the waiting room of a high-end car wash! Brent Oakley worked in medical sales for nearly 15 years before he took a leap of faith in himself in 2012 and started his own business, which […]

This is the first post in a three-part series on marketing at tech startups and scale-ups. (Tags: Tech Marketing Series) When should marketers be hired to join fast-growing startup companies? How do you build marketing teams when the company is less than 25 employees? What are the biggest priorities for marketers who are pulled in multiple […]

When is it too early to seek venture capital? How do you find the right investor for your company? Bootstrapped tech entrepreneurs who want to raise capital often ask these questions of peers who have gone through the process before. Indiana tech companies continually seek out funding (just check out our 2017 Q3 VC recap for […]

It’s possible that it’s just the nature of tech entrepreneurs to identify problems and come up with creative solutions. The Indianapolis tech community, however, seems to me to have more than it’s fair share of startups and scale-ups that have taken seemingly mundane and complex business functions, (one founder even called his company “boring”), and […]

This is the second post in a series from PERQ about agile marketing. View the first post about how PERQ started using agile marketing here. As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good […]

In an economy dominated by a progressive professional services workforce, it’s no surprise that the physical environments of today’s businesses are dynamic and fluid. And they have to be, because workplace culture has a direct impact on profitability. From attracting talent to engaging clients, communicating brand, and amplifying the employee experience, innovative workspaces have the […]

Return on investment (ROI) used to apply solely to profit and loss of an activity or project. But in today’s digital age, ROI is often discussed amongst areas that used to be hard to measure. For example, can you effectively measure how your talented staff directly impacts business performance? Maybe you’ve been in one of these […]

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends […]