Emplify takes the guessing out of employee engagement
As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]
Statwax brings transparency to digital advertising
This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]
Salesforce launches AI-powered Einstein Account-Based Marketing
Account-based marketing (ABM) is more than just the latest fad or buzz-phrase du jour of the business-to-business world; it’s the promise of artificial intelligence (AI) and other new and existing technologies to achieve a level of one-to-one sales and marketing that surpasses what was possible just a few years ago. “ABM has been around for […]
How BidPal helps nonprofits keep up with mobile tech
While emerging fundraising software makes nonprofit success more manageable, it also leaves nonprofit professionals everywhere wondering how they can keep up with ever-advancing technology. Here at BidPal, we have one simple answer: embrace the mobile technology revolution! For nonprofits, mobile tech can make a major impact when it comes to raising funds, engaging donors, and […]
Building the next generation of tech startups
As we launch Quantifi this week, we’re building not only the next generation of AI-powered digital marketing, but a tech company with a different approach to building our own team. According to studies and articles similar to this one, the tech industry under-indexes in its hiring and retention of minorities and women. We’re helping to […]
Security in the Age of the Internet of Things
The Internet of Things is growing fast. Connecting so many devices leads to better decisions, safety, and efficiency. But with this comes new security challenges. We, as the defenders, are in a constant arms race against malicious actors. They can fail to attack a system one hundred times and be no worse off. But it […]
SEP acquires software design and story mapping product CardBoard
Companies are searching for new ways to be innovative. Ninety-three percent of executives indicate that organic growth through innovation will drive the greater proportion of their revenue growth, according to 1,700+ executives surveyed in PriceWaterhouseCooper’s “Unleashing the Power of Innovation” study. Carmel, Ind.-based software product design and development company, Software Engineering Professionals (SEP), just made another […]