Indiana innovation

In an economy dominated by a progressive professional services workforce, it’s no surprise that the physical environments of today’s businesses are dynamic and fluid. And they have to be, because workplace culture has a direct impact on profitability. From attracting talent to engaging clients, communicating brand, and amplifying the employee experience, innovative workspaces have the […]

Return on investment (ROI) used to apply solely to profit and loss of an activity or project. But in today’s digital age, ROI is often discussed amongst areas that used to be hard to measure. For example, can you effectively measure how your talented staff directly impacts business performance? Maybe you’ve been in one of these […]

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends […]

As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]

Account-based marketing (ABM) is more than just the latest fad or buzz-phrase du jour of the business-to-business world; it’s the promise of artificial intelligence (AI) and other new and existing technologies to achieve a level of one-to-one sales and marketing that surpasses what was possible just a few years ago. “ABM has been around for […]

While emerging fundraising software makes nonprofit success more manageable, it also leaves nonprofit professionals everywhere wondering how they can keep up with ever-advancing technology. Here at BidPal, we have one simple answer: embrace the mobile technology revolution! For nonprofits, mobile tech can make a major impact when it comes to raising funds, engaging donors, and […]

As we launch Quantifi this week, we’re building not only the next generation of AI-powered digital marketing, but a tech company with a different approach to building our own team. According to studies and articles similar to this one, the tech industry under-indexes in its hiring and retention of minorities and women. We’re helping to […]