Indiana innovation

It’s possible that it’s just the nature of tech entrepreneurs to identify problems and come up with creative solutions. The Indianapolis tech community, however, seems to me to have more than it’s fair share of startups and scale-ups that have taken seemingly mundane and complex business functions, (one founder even called his company “boring”), and […]

This is the second post in a series from PERQ about agile marketing. View the first post about how PERQ started using agile marketing here. As my department’s scrum master, I’m responsible for corralling everyone together for bi-weekly sprint planning, retrospectives and daily standup. I’m also responsible for generating summaries and reports for a good […]

In an economy dominated by a progressive professional services workforce, it’s no surprise that the physical environments of today’s businesses are dynamic and fluid. And they have to be, because workplace culture has a direct impact on profitability. From attracting talent to engaging clients, communicating brand, and amplifying the employee experience, innovative workspaces have the […]

Return on investment (ROI) used to apply solely to profit and loss of an activity or project. But in today’s digital age, ROI is often discussed amongst areas that used to be hard to measure. For example, can you effectively measure how your talented staff directly impacts business performance? Maybe you’ve been in one of these […]

Marketers, like myself, know that accessing real-time data is one of the most critical resources we need to execute successful marketing campaigns. This often means logging into multiple websites, having 17 tabs open in your web browser window, and manually integrating the data together in spreadsheets and presentations. Thanks to Indy’s own Torchlite, that struggle ends […]

As the celebrated management thinker Peter Drucker says, “You manage what you measure.” Drucker means that you can’t know whether or not you are successful unless success is defined and tracked. Imagine a CEO explaining to her stakeholders that tracking sales or customer satisfaction is kind of hard and messy, so she’s just going to […]

This summer, digital advertising agency Statwax, a startup that grew out of top marketing firm BLASTmedia, was named one of the “Top 10 Fastest Growing Google Solution Providers” in the U.S. by tech-professional media site The Silicon Review. Statwax was the only company based in Indiana to make the list, and one of the youngest […]

Account-based marketing (ABM) is more than just the latest fad or buzz-phrase du jour of the business-to-business world; it’s the promise of artificial intelligence (AI) and other new and existing technologies to achieve a level of one-to-one sales and marketing that surpasses what was possible just a few years ago. “ABM has been around for […]