Indiana innovation

Anyone who has built a new website or crafted a sales funnel recently understands the pure joy of working with a quality online forms provider. The way you collect and organize customer data can make or break your quarter (your year, or even your company) because it’s the strategic sales and marketing difference-maker between giving […]

It’s been about 2 years since the Marketing Department at PERQ began to leverage Agile Marketing. Although we were off to a bumpy start, our willingness to roll with the punches helped our team to evolve and become an even more crucial component of PERQ’s overall business strategy. For those unfamiliar with Agile Marketing, Logan […]

Kinney Group, Inc., a cloud solutions integrator serving the Global Fortune 2000, IT-centric mid-market companies, and US Public Sector organizations, announced today that it secured investment from Elevate Ventures. The participation from Elevate Ventures rounds out Kinney Group’s Series A growth funding raise when paired with the investment from Plymouth Ventures last fall, bringing the […]

Can the Internet of Things (IoT) lead the future of Indiana’s economy? That’s the question that hundreds of technology experts will tackle next month at the 2017 IoT Civic Hackathon produced by AT&T’s Developer Program. Indiana has made it known that we are emerging as a tech hub (even The New York Times says so), […]

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]

In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]

When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]

To succeed in today’s economy, we must understand that technology will disrupt most major industries. As Indiana becomes a landing pad for entrepreneurs and innovations, our true recipe for success is in how we integrate technology into our current economic hub of agriculture, life sciences and manufacturing. The Internet of Things (IoT) is changing and […]