Scale-up company marketing from the inside out
Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]
New software company improving primary care of children
In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]
Here’s How to Launch A New Product in 5 Days
When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]
Introducing the first Indiana IoT Labs Network
To succeed in today’s economy, we must understand that technology will disrupt most major industries. As Indiana becomes a landing pad for entrepreneurs and innovations, our true recipe for success is in how we integrate technology into our current economic hub of agriculture, life sciences and manufacturing. The Internet of Things (IoT) is changing and […]
A brief introduction to network science math in marketing
In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging […]
Nominees Announced for 18th Annual TechPoint Mira Awards
Honoring ‘The Best of Tech in Indiana’ From 180 applications, independent judging panels selected 90 companies, schools, organizations and individuals to advance as Mira Award Nominees Winners will be announced during a black-tie awards ceremony and gala on Saturday, April 29, at The Westin Indianapolis TechPoint, the growth initiative for Indiana’s technology ecosystem, has announced the […]
Winning a Mira Award helped DemandJump grab attention from investors, media
DemandJump was in the process of raising a Series Seed round with the goal of raising $1.5 million when they brought home not just one, but two “Best of Tech in Indiana” Mira Awards last year. The fast-growing, Indianapolis-based scale-up company ultimately oversubscribed the Series Seed round and successfully closed $1.8 million in capital. “Winning […]
Winning a Mira Award gave DATTUS a boost with investors and customers
DATTUS is doing for manufacturers and industry what NEST has done for smart homes and Fitbit has done for personal health. For industry today, it’s a no-brainer to make your machines smart, which is exactly what DATTUS does. Through simplicity and a unique application-agnostic ‘Internet of Things’ platform, DATTUS transforms aging industrial machinery into smart-machines […]
