SmarterHQ stakes its claim as contextual marketing technology
SmarterHQ is TechPoint’s “Featured Company of the Week.” Learn about the program below. Shopping innovators like Amazon and Apple have permanently altered consumer expectations. Today, if you’re not delivering a personalized shopping experience, you don’t have to worry about competitors out-performing you — your customers are going to leave you anyway. 54% of consumers would […]
How to get and maximize state incentives to help fund your start-up
Tax credits, training grants, and other state economic development incentives are usually in the news when they are going to the big guys — large employers who are bringing hundreds of new jobs and investing millions of dollars in the community. What you might not know is that many of those same incentives are available […]
TinderBox cracked the code on B2B customer-behavior, sales productivity
TinderBox is TechPoint’s “Featured Company of the Week.” Learn about the program below. Business-to-business sales professionals have been trying to crack the code of customer behavior for as long as companies have sold products and services to one another. Understanding customer behavior is one driving factor for why companies around the world have spent $100 […]
How to ask friends and family to invest in your tech startup
Entrepreneurs all over the country will hopefully be taking small breaks from their ventures to join friends and family for Thanksgiving and Christmas dinners and other holiday celebrations through the New Year. As conversations inevitably turn to what you’ve been up to and how your business is going, it’s a perfect opportunity to explain your […]
hc1.com pioneers ‘Amazon experience’ for healthcare industry
“Shouldn’t your health be treated with the same kind of urgency and care that Amazon takes to deliver a teddy bear to your house?” That’s the simplified and poignant question hc1.com founder and CEO Brad Bostic asks at the start of his presentation about personalizing the healthcare experience. It’s the kind of question that can […]
DemandJump turns big data into marketing insights that drive revenue
Over the past few years, the role of the marketer has swiftly shifted from creative brand agent to key revenue driver. With new job descriptions like Growth Hacker and Chief Revenue Officer becoming more and more common, it’s no secret that companies are relying on marketing teams more than ever to send revenue up and […]
5 Ways You Could Be Losing Online Customers
According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]
Torchlite promises to fix what’s broken with digital marketing
The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this […]
