A bold pivot helped One Click start a whole new growth trajectory
One Click took big risks that paid off following tectonic shifts in search engine optimization (SEO) that spelled disaster for many dot com retailers five to six years ago. Those bold moves set the "world's most people-focused eyewear company" on a new journey of growth and success.
The story behind Pattern89’s new brand name
Building a software company from the ground up is a monumental effort. There are endless to-do lists packed with things like building a lead gen engine from scratch, figuring out the customer journey and, of course, hiring more engineers. When I joined Quantifi in January 2017, I didn’t expect a re-brand to be on my […]