Agile Marketing saved PERQ from daily ‘Eat That Frog’ frenzy
It’s been about 2 years since the Marketing Department at PERQ began to leverage Agile Marketing. Although we were off to a bumpy start, our willingness to roll with the punches helped our team to evolve and become an even more crucial component of PERQ’s overall business strategy. For those unfamiliar with Agile Marketing, Logan […]
Kinney Group closes Series A round with Elevate Ventures and Plymouth Ventures
Kinney Group, Inc., a cloud solutions integrator serving the Global Fortune 2000, IT-centric mid-market companies, and US Public Sector organizations, announced today that it secured investment from Elevate Ventures. The participation from Elevate Ventures rounds out Kinney Group’s Series A growth funding raise when paired with the investment from Plymouth Ventures last fall, bringing the […]
#IoTCivicHack brings industries ripe for IoT innovation to forefront
Can the Internet of Things (IoT) lead the future of Indiana’s economy? That’s the question that hundreds of technology experts will tackle next month at the 2017 IoT Civic Hackathon produced by AT&T’s Developer Program. Indiana has made it known that we are emerging as a tech hub (even The New York Times says so), […]
Scale-up company marketing from the inside out
Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]
New software company improving primary care of children
In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]
Here’s How to Launch A New Product in 5 Days
When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]
Support STEM education and TechPoint Foundation for Youth on Giving Tuesday
With Thanksgiving just around the corner, you might find yourself in a charitable mood and looking for a way to give thanks this holiday season by giving back in your community. TechPoint Foundation for Youth (TPF4Y) has you covered with our third annual #GivingTuesday Cheers, Beers & Trivia event taking place on November 29, at Metazoa […]
What it’s like to be a TechPoint talent host company
Internships are becoming increasingly important and often required for college students in nearly all degree programs. According to the National Association of Colleges and Employers, sixty-five percent of bachelor’s degree graduates from the Class of 2015 participated in an internship, the highest percentage recorded since data started being collected in 2007. Due to the increased interest […]
