Articles by Community Contributor

I have been selling and buying SaaS applications for more than 15 years, and I love SaaS. Something our team observed is that with the explosive growth of SaaS, along with ease of purchase, organizations lacked technology to discover, manage, and optimize their SaaS investments. There was a huge opportunity in front of Zylo to […]

It is well understood that STEM – science, technology, engineering and math – fields are becoming increasingly important for driving the future of international economies, but how are our international counterparts tackling the same gender and diversity issues that we face in the U.S. and Indiana when it comes to filling the talent pipeline? Five female tech […]

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]

In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]

Cloud services provider Appirio relocated its headquarters from San Francisco to Indianapolis in 2015, celebrated 10 years as a cutting-edge, fast-growing company in 2016, and finished out the year getting acquired by India-based Wipro for $500 million in November. Over just a handful of years, Appirio locally grew from a small group of Indianapolis-based remote workers […]

If your company has yet to place an increased emphasis on employee engagement, you need to start right now. Every day, HR departments all over the world are focusing more and more on their employee engagement strategies, and it’s not hard to see why. Here in the United States, unemployment rates have plummeted, with more […]

When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]

In the beginning In the beginning, our foundation at MOBI was simple: focus on the user. Armed with a couple world-class developers, our best guess at market research, and a vision to transform the way companies manage connected devices, we moved fast. Looking back, it’s easy to see how this attitude towards the user ignited […]