Innovation

Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]

In 2006, Peter Belamarich and colleagues published an article called, “Drowning in a Sea of Advice: Pediatricians and American Academy of Pediatrics Policy Statements,” in which they describe over 344 Clinical Practice Guidelines and Policies from the American Academy of Pediatrics (AAP), the world’s most authoritative source of clinical guidance for care of children. Since […]

When launching new tech products, it can be difficult to create the right solution to your customer’s problem on the first (or even fifth) attempt. The challenging part about the launch process is customers think they deeply understand their problems, but they don’t know, or can rarely articulate, what a good solution would be. Like […]

In the beginning In the beginning, our foundation at MOBI was simple: focus on the user. Armed with a couple world-class developers, our best guess at market research, and a vision to transform the way companies manage connected devices, we moved fast. Looking back, it’s easy to see how this attitude towards the user ignited […]

Fundraising software provider BidPal has been fortunate to win three Mira awards since the company’s founding 10 years ago: the Information Technology Gazelle award in 2011, the 2013 Mobile Technology Excellence and Innovation award and the 2013 Emerging Technology Company of the Year award. Since winning these awards, BidPal solutions have helped nearly 2,800 organizations […]