Innovation

Over the past few years, the role of the marketer has swiftly shifted from creative brand agent to key revenue driver. With new job descriptions like Growth Hacker and Chief Revenue Officer becoming more and more common, it’s no secret that companies are relying on marketing teams more than ever to send revenue up and […]

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this […]

The on-demand, digital economy continues to change the way we shop and interact with just about everyone and everything. You’re probably familiar with buying commodity services like a shared ride, an overnight stay, or getting your lawn mowed through an app on your smartphone. Now it’s professional services that are the next frontier in online […]

Two of Indiana’s earliest software companies — companies that blazed tech trails and attracted and nurtured some of the state’s very first tech talent — have both been acquired by private equity firms. Carmel, Ind.-based loan-origination and portfolio-management software company Baker Hill was sold by former acquirer Experian for $100 million to The Riverside Co., a […]