Innovation

Entrepreneurs all over the country will hopefully be taking small breaks from their ventures to join friends and family for Thanksgiving and Christmas dinners and other holiday celebrations through the New Year. As conversations inevitably turn to what you’ve been up to and how your business is going, it’s a perfect opportunity to explain your […]

“Shouldn’t your health be treated with the same kind of urgency and care that Amazon takes to deliver a teddy bear to your house?” That’s the simplified and poignant question hc1.com founder and CEO Brad Bostic asks at the start of his presentation about personalizing the healthcare experience. It’s the kind of question that can […]

Over the past few years, the role of the marketer has swiftly shifted from creative brand agent to key revenue driver. With new job descriptions like Growth Hacker and Chief Revenue Officer becoming more and more common, it’s no secret that companies are relying on marketing teams more than ever to send revenue up and […]

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this […]