Innovation

Staying agile means that you’re flexible enough as a company to change what isn’t working and scale up what is working. Other than development, no other department at a startup should be more agile than marketing. Many startups waste thousands of dollars a month on marketing channels and campaigns that produce little-to-no return on investment […]

You know when people talk about “that flu bug that’s going around” and you start to wondering who’s next and avoid touching doorknobs or handrails hoping that you’re spared from illness? Well, thanks to Indy-based big data solutions and strategy firm Perscio and some students from Purdue University, you can now watch flu spread in real […]

It was just over a year ago that greenlight.guru launched the Alpha version of its quality management system (QMS) software specifically designed for medical device companies. Today, greenlight.guru has emerged from a 4-month Beta with paying customers subscribed to its now fully launched core software product, and the fast-growing startup has closed on an oversubscribed […]

In an open letter to his customers last week, Emerging Threats CEO Ken Gramley broke the good news that the malware security and compliance company was being acquired by Proofpoint, Inc. for $40 million in cash and stock. Proofpoint is a publicly traded NASDAQ company that also specializes in security and compliance like Emerging Threats. […]

When I say sports tech and sports marketing, the very first thing that pops into your heads is ticket sales, right? It’s only natural to think filling seats is the number one priority for professional sports marketers like our guest panelists at last week’s New Economy New Rules event. And while ticket sales may be […]