Two McCorkle connected marketing tech scale-ups announce millions in investments
Two Indiana-based scale-up tech companies closed successful funding rounds at the end of this month. Torchlite, a gig economy startup for freelance marketers, announced on June 15 their raise of $2 million which brings total funding raised to $4 million. Fuzic, a marketing tech startup, announced today their close of a $3 million raise which brings total funding […]
Text-based interviewing pioneers launch Canvas platform, apps
According to the 2017 Yello Recruiting Study, if your goal is to hire the best Millennial and Gen Z employees — which, let’s face it, that’s pretty much everybody’s goal in today’s tech and tech-enabled recruiting landscape — time is your enemy and texting is your friend with these workforce generations. The study of 1,400 […]
How Renaissance Electronic Services evolved from garage-based startup to tech pioneer
Silicon Valley may be the world’s tech capital, but Indianapolis continues to grow its tech presence every year, thanks to companies who have set up shop in Central Indiana and help evolve the state into a serious contender in the tech ecosystem. Renaissance Electronic Services, a software company that provides solutions for the dental industry, […]
Introducing the first Indiana IoT Labs Network
To succeed in today’s economy, we must understand that technology will disrupt most major industries. As Indiana becomes a landing pad for entrepreneurs and innovations, our true recipe for success is in how we integrate technology into our current economic hub of agriculture, life sciences and manufacturing. The Internet of Things (IoT) is changing and […]
A brief introduction to network science math in marketing
In this Chief Marketing Technologist Blog (chiefmartec.com) guest post by Tyler Foxworthy, chief scientist at DemandJump, several fields of math are connected to marketing challenges that are being addressed with artificial intelligence. Editor Scott Brinkler also added several links to Wikipedia pages for readers who want to geek out like him on this dense and challenging […]
Winning a Mira Award gave DATTUS a boost with investors and customers
DATTUS is doing for manufacturers and industry what NEST has done for smart homes and Fitbit has done for personal health. For industry today, it’s a no-brainer to make your machines smart, which is exactly what DATTUS does. Through simplicity and a unique application-agnostic ‘Internet of Things’ platform, DATTUS transforms aging industrial machinery into smart-machines […]
The marketing function changes as a startup grows into a scale-up company
In startups, marketing is most associated with one function: demand generation. After all, the early stages are the proving ground for getting the product in front of as many prospective users as possible. And for good reason: These at-bats are invaluable for collecting feedback, cementing product-market fit, and securing early revenue. Today’s tech marketer is […]
CloudOne is now ClearObject: Letter from the CEO
CloudOne, an Internet of Things (IoT) Systems Innovator, announced today that as part of a corporate rebranding initiative it will operate as ClearObject effective Feb. 1, 2017. This post was written by CEO John McDonald to share the journey of CloudOne to ClearObject. Letter from the CEO Seven years ago in a basement in the […]
