DemandJump Wins Best New Tech Product Mira Award
DemandJump, maker of the Artificial Intelligence Marketing (AIM) platform now with Advanced Search, received the Best New Tech Product Award during TechPoint’s 18th annual Mira Awards honoring the best of tech in Indiana. After raising the bar with its Artificial Intelligence Marketing (AIM) platform and helping clients increase revenues by triple digits, DemandJump had a […]
Julie Alano wins Tech Educator of the Year Mira Award
Julie Alano, computer science department chair at Hamilton Southeastern High School, received the Tech Educator of the Year Award during TechPoint’s 18th annual Mira Awards honoring the best of tech in Indiana. Julie Alano began her career teaching math in 1998 at Hamilton Southeastern High School, and a year later she added an experimental computer […]
Keeping Your Brand Through an Acquisition
Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying (rather than building) a particular technology. Cash in the bank. And on … and on. Of course, most of the time, the real reasons may not even be crystal clear to the outside world, but […]
FormAssembly helps you create forms, collect data and connect to anything
Anyone who has built a new website or crafted a sales funnel recently understands the pure joy of working with a quality online forms provider. The way you collect and organize customer data can make or break your quarter (your year, or even your company) because it’s the strategic sales and marketing difference-maker between giving […]
Agile Marketing saved PERQ from daily ‘Eat That Frog’ frenzy
It’s been about 2 years since the Marketing Department at PERQ began to leverage Agile Marketing. Although we were off to a bumpy start, our willingness to roll with the punches helped our team to evolve and become an even more crucial component of PERQ’s overall business strategy. For those unfamiliar with Agile Marketing, Logan […]
Kinney Group closes Series A round with Elevate Ventures and Plymouth Ventures
Kinney Group, Inc., a cloud solutions integrator serving the Global Fortune 2000, IT-centric mid-market companies, and US Public Sector organizations, announced today that it secured investment from Elevate Ventures. The participation from Elevate Ventures rounds out Kinney Group’s Series A growth funding raise when paired with the investment from Plymouth Ventures last fall, bringing the […]
#IoTCivicHack brings industries ripe for IoT innovation to forefront
Can the Internet of Things (IoT) lead the future of Indiana’s economy? That’s the question that hundreds of technology experts will tackle next month at the 2017 IoT Civic Hackathon produced by AT&T’s Developer Program. Indiana has made it known that we are emerging as a tech hub (even The New York Times says so), […]
Scale-up company marketing from the inside out
Product, price, promotion and place have guided marketers for years. These “4Ps” may be relics of the traditional marketing age, but today’s successful scale-up companies are wisely including the most critical “P” of all — people. As tech marketers, we know our numbers. Inbound activity, stage conversion and renewal rates are top-of-mind. In this early […]