Tech 25 winner Scott Sendelweck blends tech and relationship management through brand strategy
As Indiana’s tech community continues to grow and mature, it’s getting harder and harder to narrow down the winners for our annual Tech 25 Awards program. There is a wealth of tech talent in the Hoosier state, and they are making incredible moves. Join us in celebrating the Tech 25 class of 2021 through this profile series and learn a bit more about each winner.
Scott is the Director of the Employment Brand at Community Health Network, overseeing the digital transformation of the network’s talent brand and internal communications. He leads a team of professionals responsible for talent branding, marketing integration, and SaaS solution development.
As part of these efforts, Scott collaborates with clinicians, healthcare professionals, marketers, executive leaders, developers, and external technology providers to build a diverse and collaborative work environment supported by human relationships and cutting-edge technology. Scott is a graduate of Purdue University and a frequent speaker at future-tech and talent acquisition conferences.
What led you to the tech industry and this occupation? What was your first job in tech?
Honestly, I lucked into it. Out of college, I got a job in the engineering and IT staffing industry. At the time, social media was just starting to take hold of the industry, and knowing enough to be dangerous, the company I was employed with at the time just assigned me as their social media person.
This opportunity led me down the path of integrating technology to make the administrative work of recruitment less burdensome, and I have just built myself up from there. Working with artificial intelligence and conversational AI are my new interests; integrating tech into our daily lives to make them easier in order to spend more time doing less work.
When you think of a day in your life, what are the main work activities you do or responsibilities you have?
I implement a strategic vision and explain/sell that vision to those who may not grasp the digital literacy concept. That’s the big one. Managing the work while navigating multiple projects; implementing change, and educating people on how technology will change the way work is done.
I also handle social media reputation management, internal communication design and development, and lastly, talent acquisition and employment branding. I work alongside human resources and talent acquisition on social media development, socio-economic climates, market environments, and talent attraction strategy. All in a day’s work, they say…
What resources would you recommend to those who want to learn more or advance their skills in this occupation?
Not sure if anyone would like my advice on reading materials, but here are a few places I visit, books I would suggest, and a hobby I would pick up:
- Books – Freakonomics by Steven Levitt and Stephen Dubner; A Brief History of Time by Stephen Hawking; and A Confederacy of Dunces by John Kennedy Toole. Each set up the stage for human existence and the gravity of time. It’s what you fill it with that really matters.
- Podcast – StarTalk Radio Show by Neil deGrasse Tyson. It puts everything in perspective, from AI technology to molecular science.
- YouTube – If you don’t know something or how to do it, someone has figured it out.
- Hobby – Pick up Dungeons & Dragons. It might sound a bit nerdy, but you use a great deal of strategy, economics, and imagination to create epic adventure.
Scott Sendelweck is a Tech 25 winner who is helping to grow and improve the tech landscape of Indiana. He was nominated by his ED Marketing and Communications, Courtney Jones.
Visit the Indianapolis Business Journal website to see the full listing and celebration of the 2021 Tech 25 honorees in the joint CTO of the Year and Tech 25 Awards supplement. You can also watch a video of the livestream from the CTO of the Year and Tech 25 Awards virtual event.
Read more coverage of the Tech 25 in this Index Feature Story and view and tag the gallery of photos from the event on Facebook.