The story behind Pattern89’s new brand name

Building a software company from the ground up is a monumental effort. There are endless to-do lists packed with things like building a lead gen engine from scratch, figuring out the customer journey and, of course, hiring more engineers. When I joined Quantifi in January 2017, I didn’t expect a re-brand to be on my […]

How Privacy Updates Are Shaking Up Marketing Playbooks

In an era driven by data and technology, privacy concerns are wielding a significant influence over the marketing landscape. Apple’s iOS 15 update, featuring the Mail Privacy Protection (MPP) feature, set off a chain reaction across the digital marketing world a few years ago, and the more recent Apple iOS 17 Link Tracking Protection has […]
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