Why Mobile Marketing is More Important than Ever
By the end of last year, more than half of all email was opened on a mobile device, and 30 percent of consumers now read emails only on their mobile devices. The good news for marketers is that email marketing is predicted to remain a great way to reach customers and stimulate sales. With that […]
Y!kes! Proximity awareness tech startup is making life simpler.
Everything is now automated or on-demand. With the snap of our fingers (or push of a button) we can hail a taxi, get the lawn mowed, and even order dinner and drinks. When we go on vacation or travel for business we expect the same on-demand, hassle-free style of service. We want what we want […]
Everybody’s talking about High Alpha
The big news in tech last week (and I’m sure in weeks to come) for Indianapolis was High Alpha. Four well-known Indy entrepreneurs — Scott Dorsey, Mike Fitzgerald, Eric Tobias, and Kristian Andersen — all banded together with venture capital firms from the East and West Coasts and the Midwest, as well as strategic angel investors, […]
Three Ways to Cut through the Noise with Location Data
There are 302 million users tweeting 500 million tweets per day. Instagram has 300 million users posting 70 million photos per day. Facebook still leads the pack with almost 1 billion daily active users posting, sharing, liking, and commenting constantly. That’s a ton of data. With so much activity and so much information coming from […]
‘Roust’ your friends to the latest social network
There are two groups of people who will be enthusiastic about the launch of Roust, a new social network dedicated to controversial discussions — those who love to stir the pot online and those who hate it. Roust founders, Mark LaFay and Nathan Frampton, hope to take the posts about politics, policy, religion and social issues […]
Cuttly is making on-demand lawn service the next big thing
Most lawn mowing and snow plowing companies aim for you to sign a yearlong contract committing you to their services. If you are only looking for a one time service, it can be difficult to find a willing company. It can take weeks to find someone who has an available time in between regular customers, […]
Geofeedia Wins Marketing Tech Award
Geofeedia received the Marketing Tech Award during TechPoint’s 16th annual Mira Awards honoring the best of tech in Indiana. Geofeedia provides location-based social media monitoring, intelligence and analysis for corporate security, public safety, media/journalism and marketing teams. Geofeedia is the market leader in location-based social media monitoring, intelligence and analysis for corporate security, […]
#MBO15 Digital Marketing Conference Preview: Content Matters
“The words you speak become the house you live in.“ – Hafiz Read any good books lately? If not, you might be missing out on one of the easiest ways to improve your chances at content marketing success. Most of us living through the technical revolution of the 21st century don’t think that it’s important to read […]
