Indiana startup

Entrepreneurs all over the country will hopefully be taking small breaks from their ventures to join friends and family for Thanksgiving and Christmas dinners and other holiday celebrations through the New Year. As conversations inevitably turn to what you’ve been up to and how your business is going, it’s a perfect opportunity to explain your […]

“Shouldn’t your health be treated with the same kind of urgency and care that Amazon takes to deliver a teddy bear to your house?” That’s the simplified and poignant question hc1.com founder and CEO Brad Bostic asks at the start of his presentation about personalizing the healthcare experience. It’s the kind of question that can […]

Over the past few years, the role of the marketer has swiftly shifted from creative brand agent to key revenue driver. With new job descriptions like Growth Hacker and Chief Revenue Officer becoming more and more common, it’s no secret that companies are relying on marketing teams more than ever to send revenue up and […]

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]

The sharing economy business model has definitely worked for billion dollar companies like Uber, Airbnb and Instacart. Now, professional services companies are venturing into interesting new operating structures that they are calling collaborative economy, or gig economy business models. With the launch today of Torchlite, Indianapolis can now claim at least two start-ups in this […]

The on-demand, digital economy continues to change the way we shop and interact with just about everyone and everything. You’re probably familiar with buying commodity services like a shared ride, an overnight stay, or getting your lawn mowed through an app on your smartphone. Now it’s professional services that are the next frontier in online […]

Two of Indiana’s earliest software companies — companies that blazed tech trails and attracted and nurtured some of the state’s very first tech talent — have both been acquired by private equity firms. Carmel, Ind.-based loan-origination and portfolio-management software company Baker Hill was sold by former acquirer Experian for $100 million to The Riverside Co., a […]

When he was 30 years old, Bill Godfrey told his wife that he didn’t like the feeling of “having a job” and that he wanted to do something different. If his life were a television sitcom, this would be the moment when his wife gives him an “if-looks-could-kill” stare that puts an end to Bill’s […]