Articles by Community Contributor

Over the past few years, the role of the marketer has swiftly shifted from creative brand agent to key revenue driver. With new job descriptions like Growth Hacker and Chief Revenue Officer becoming more and more common, it’s no secret that companies are relying on marketing teams more than ever to send revenue up and […]

According to Nielsen, American adults spend 34 hours a month online via smart phones, and another 27 hours on laptops or computers. In spite of this drastic shift, many businesses are still failing to grasp the concept of the user experience and alienating customers by using the wrong marketing tactics. Here are five of the […]

TechPoint, Indiana’s tech growth initiative, announced today that Lilly Endowment Inc. has approved a $1.4 million grant to help attract and retain tech talent in the state. The grant will support TechPoint’s Xtern program, which matches tech-skilled college students with Indianapolis-based companies, and a new program aimed at retaining recent college graduates. “Xtern is an […]

2015: 108 students, 36 host companies, one awesome summer The TechPoint team, as part of its Talent Attraction & Development Initiative, has spent the last 16 months building “the ultimate tech summer internship experience”, called the Xtern program. Over two summer internship sessions the Xtern program has recruited, housed, and immersed in the city 158 students from 22 […]

Software developer jobs  — the most in-demand tech jobs in the Greater Indianapolis area — are projected to grow 22 percent by 2022, much faster than the average for all other occupations according to the Bureau of Labor Statistics. In fact, TechPoint’s recent workforce study confirmed that computer-related jobs, which includes all kinds of tech […]

Indianapolis is moving out of the shadows. The midwestern city can no longer be called a “best kept secret.” Top-tier national media outlets have been praising and recognizing Indianapolis for its’ unbeatable atmosphere, job growth and affordability. We have plenty more than just the cornfields and interstates that earned us the “Crossroads of America” moniker that […]

Statistics for women-owned startups is bleak.  According to the Wall Street Journal, only 7% of venture funding and only 4% of the total dollar value of all small-business loans go to women-owned businesses.  Yet the record 9.9 million women-owned businesses in the U.S. generate more than $1.6 trillion in revenues, employ 8.98 million people resulting […]

What voices are the most important voices to be heard for any B2B business? My hope is that most people would agree that you have to hear the customer’s (or potential customer’s) input. You simply will not have a business if you do not have a customer to sell your products or services to. However, […]