Keeping Your Brand Through an Acquisition

Acquisitions happen for many reasons. Accelerating growth. Financial challenges for the soon to be acquired. Taking out a competitor. Buying (rather than building) a particular technology. Cash in the bank. And on … and on. Of course, most of the time, the real reasons may not even be crystal clear to the outside world, but […]

Purdue’s Dawn or Doom Conference: Will humanity pay a price for technology moving too fast?

Science fiction has captivated readers and audiences with apocalyptic futures ruled by machines. Dire predictions of technology run-amok usually draw sideways glances and chuckles, but recent developments in bionic exoskeletons and advanced robotics, for example, have forced many people to think twice. Today at Purdue University’s Dawn or Doom conference, 20Β Purdue faculty experts from all […]