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It’s been nearly 16 years since emerging technology firm ExactTarget (now Salesforce) inked early sales deals with electronics and appliances retailer HHGregg and shopping malls giant Simon Property Group — all Indianapolis-based companies at the time. According to a 2007 interview in the Indianapolis Business Journal with founder and CEO Scott Dorsey, ExactTarget was able […]

If you have a tight marketing budget, public relations is one of the most cost-effective marketing strategies to execute in-house, as it only costs you time. There is no budget needed to communicate with the media, but you must dedicate time to research the media, determine why their audience would care, and figure out how […]