How downtown Indy tech companies plan to move forward from the pandemic
Finding and retaining talent. It’s one of the biggest challenges facing corporate America today. It’s affecting every sector, and for tech it occupies countless hours of strategic planning and effort as business leaders try to figure out how to adjust to the demands of a tight labor market and employees who can literally work from […]
A decade after the ExactTarget exit, central Indiana continues to benefit
A 2013 TechPoint Index article made note of a “watershed event that will forever mark time in the history of Hoosier business,” predicting it would be viewed as “the genesis of a new era in the tech sector.” That moment was the announcement of Salesforce’s $2.5 billion acquisition of ExactTarget. It’s still the biggest exit […]
Marketing at the speed of business requires ‘marketing orchestration management’
This is the second post in a three-part series on marketing at tech startups and scale-ups. Read the first post on marketing at tech startup Sigstr here. Marketers in today’s digital century are required to fragment their time across multiple platforms as new ways of communicating information through apps, online advertising and social media pop […]
