A capacity crowd of over 150 people filled the Tile Conference Center on the Indianapolis campus of Angie’s List to hear CTO Robert Wiseman discuss the new direction for Angie’s list as well as the supporting technology for the new SnapFix mobile app. Walking tours were also given of their campus that includes 23 separate buildings. The event took place just days after Angie’s List announced the acquisition of a 100-year-old former Ford facility on Washington St. and the addition of 1,000 new jobs.

angie_s_listAngie’s List is transforming from a business model for providing ratings on local services to a transaction-driven marketplace. With SnapFix, consumers can identify a problem, snap a picture and an Angie’s List Concierge will schedule the required service with a highly-rated provider and have the problem fixed. The entire transaction is web based including payment and is geared towards mobile devices.

Robert Wiseman, (who is pictured above with Shelly Towns, Mike Langellier and Nick Mathioudakis) commented: “SnapFix and e-commerce will allow a consumer to identify a leaky faucet and have it fixed without all the back and forth phone calls with a service provider.” He further commented that Angie’s List developed this consumer-centric ecommerce service in order to reduce friction as they continue to raise the bar on local service..

From a technology perspective, Angie’s List is migrating from a .NET legacy stack to the Scala/Play framework. Robert Wiseman also stated “Technology is incredibly magical…it will only get faster and smarter. Our goal is to … create highly scalable and reliable software using the latest tools and technologies.”



Shelly Towns, VP Product from Angie’s List, discusses the new product mindset for Angie’s List before a capacity crowd at Tech Thursday. Also pictured: TechPoint’s Mike Langellier (left) and Angie’s List CTO Robert Wiseman. Shelly also emphasized how Angie’s List future success will be rooted in their 20 years of data on local service as well as long standing relationships with individual service providers. Angie’s List will continue to strive to revolutionize that space.



Robert Wiseman, Angie’s List CTO, points to a rendering of what the Earth would look like if you just saw the fiber optic lines.

See more photos of the new Tile Conference Center and Angie’s List campus.

The event was a special Tech Thursday On the Road sponsored by TechPoint Pillar Partners WGU Indiana and Faegre Baker Daniels.

More about the recently announced Angie’s List expansion.

More about Dave: LinkedIn and Technology Consultant Dave Meeker is the founder of tech startup company Bringing Technology to You LLC. Dave’s mantra is “I promote change in people’s lives and companies by helping them tell their stories starting with a blank sheet of paper, a No. 2 pencil and technology.”