Marketer Teresa Becker wins Rising Star Mira Award

Teresa Becker, Owner, TKB Consulting, received the Rising Star Award during TechPoint’s 17th annual Mira Awards honoring the best of tech in Indiana. Early in her career, Teresa was part of both the ExactTarget Catapult program and an Orr Fellow. She has grown her sole-proprietor consulting business incredibly fast on word-of-mouth alone.

Teresa is a results-driven marketer with years of experience guiding strategy and execution relating to global marketing, messaging, and demand generation for companies such as ExactTarget (now Salesforce), Monetate, Captora, Act-On, ClientSuccess, LevelEleven, and others.

As a marketer, Teresa’s experience has literally taken her around the globe, including Europe, Asia, and Sydney, Australia, where she lived for nearly a year on work assignment launching ExactTarget offices.

The judges were impressed by Teresa’s incredibly fast word-of-mouth development of her own sole-proprietor consulting business as well as her commitment to strategy development that’s effective and measurable. Marketers too often rely on business-branding tactics when generating market demand and sales for new products or services should be the primary focus.

Teresa is constantly looking to the future — next week, next month and next year — and her planning for clients reflects it through outcomes and over-achievement at every step. Her understanding of the valuable relationships between businesses and their customers, as well as the smart application of metrics to evaluate those relationships, makes Teresa a business pro to watch as she builds her own business and her clients’.

TechPoint, the growth initiative for Indiana’s tech ecosystem, honored Indiana’s best companies, entrepreneurs, educators, and other leaders for their technology excellence and innovation at The Westin in downtown Indianapolis during the 17th annual Mira Awards gala presented by Angie’s List, Interactive Intelligence, and Salesforce.

A total of 17 award winners and seven runners-up were chosen from the 98 outstanding companies, organizations, and individuals who were selected as nominees this year out of the 168 applications received highlighting achievements during the 2015 calendar year.

Forty independent, volunteer judges spent more than 700 total hours reviewing and ranking applications, interviewing nominees, and selecting this year’s winners. Judges included company founders, CEOs and presidents; CTOs, CIOs and software developers; professors and chancellors from Indiana universities; design, human resources and sales professionals, and a variety of other subject matter experts.

Browse photos from the event in TechPoint’s Facebook albums and watch videos on TechPoint’s YouTube channel.

The Mira Awards — named after a variable star thousands of times brighter than the Earth’s sun — represent the best of tech in Indiana each year.